If you’re a site owner trying to establish links, you know that there are a lot of people selling them - and just as many offering them for free, if you’ll just swap with them. These days, I’ve become somewhat picky over where I pursue links, and prefer quality over quantity. more »
Jan
26
There are plenty of cheap, rip-off “SEO” companies that promise to deliver miraculous results for pennies on the dollar. Here we’ll talk about some popular misconceptions site owners may have about what makes for good search engine position, and how to not fall prey to these kinds of scams.
Dec
16
People who have been using search engines since the ’90s remember seeing spam and/or irrelevant sites constantly mixed with legitimate search results. As search engine technology has evolved, it’s become harder to game the system, and search results have become a lot cleaner and more relevant. However, spam is still alive and well in the search engines.
Some people go to a lot of risk and trouble to manipulate the system. Yet in many if not most cases, it just isn’t worth it. Before I talk about some reasons why, let me start with a classic example.
Nov
26
There’s been a lot of talk about Google PageRank value, as well as a lot of misinformation.
First, the basics. Google’s assigns a PageRank to URLs within its index. This PageRank value is determined by the number and quality of links Google can find that point to the given URL. You can check a site’s PageRank by downloading the Google Toolbar, or with some of the many free PageRank tools like this one.
