Jun 19

If you’re a site owner trying to establish links, you know that there are a lot of people selling them – and just as many offering them for free, if you’ll just swap with them. These days, I’ve become somewhat picky over where I pursue links, and prefer quality over quantity. more »

Jan 26

There are plenty of cheap, rip-off “SEO” companies that promise to deliver miraculous results for pennies on the dollar. Here we’ll talk about some popular misconceptions site owners may have about what makes for good search engine position, and how to not fall prey to these kinds of scams.

more »

Dec 16

People who have been using search engines since the ’90s remember seeing spam and/or irrelevant sites constantly mixed with legitimate search results. As search engine technology has evolved, it’s become harder to game the system, and search results have become a lot cleaner and more relevant. However, spam is still alive and well in the search engines.

Some people go to a lot of risk and trouble to manipulate the system. Yet in many if not most cases, it just isn’t worth it. Before I talk about some reasons why, let me start with a classic example.

more »

Dec 9

There are a lot of hosting companies. Too many, in my opinion. Competition has decreased prices – which is great – but the industry has also been overrun with cheap, fly by night companies whose reliability and customer service leaves something to be desired.

The company that hosts your site will either help or hurt your business, depending on the reliability with which they deliver your content to visitors. So before you choose a host, there are some important questions you should ask.

more »

Dec 8

We are seeing a growing number of people who don’t have control of their own website. What I mean is that there are a lot of companies who have paid good money to have a website developed, and now they’re paying $50 a month or more to have it hosted and updated. The only problem is, it’s not being updated, or the hosting is unreliable, or they can’t get answers when they have a server crash or email problems.

In this article, I’m going to discuss this problem a little bit, and show you how to avoid it.

more »

Dec 1

You’ve probably seen the ads: Websites for $59! Sometimes more, sometimes less. Often, these sites are pretty slick – I really love a lot of the designs myself.

There’s only one problem.

more »

Nov 26

There’s been a lot of talk about Google PageRank value, as well as a lot of misinformation.

First, the basics. Google’s assigns a PageRank to URLs within its index. This PageRank value is determined by the number and quality of links Google can find that point to the given URL. You can check a site’s PageRank by downloading the Google Toolbar, or with some of the many free PageRank tools like this one.

more »

Nov 15

Good news – you don’t have to be in the dark about who’s visiting, where they’re coming from, and what they’re doing on your site.

A number of free analytics services can be used as an incredible resource for webmasters and companies to gather detailed site usage info – in particular, detailed reporting on what search terms are getting users through to your site, and what search engines they’re using.

more »

Nov 4

These days, your domain name is a very important part of your business’ brand. Years ago, they used to be very expensive. Now, you can get registrations for just a few dollars a year, so anyone can have their own domain.

more »